Radical changes in technology have transformed the sales process for many different businesses. A few years ago real estate firms could count on a Sunday newspaper ad to generate a good number of qualified leads. The Yellow Pages were another dependable (and costly) source of leads. Today the impact of search engine marketing is undeniable. The potent combination of paid advertising enhanced with keyword optimization that we offer can add names to your active lead list every day. Plus, you have control over the cost and precise targeting on a nearly real-time basis. We are seeing that type of daily growth in the active leads list in the Sudler Sotheby’s Realty database as a result of our marketing campaign for them.
We have achieved a similar level of success for a very different, very new business: Hi-Def video authoring. You may have heard of Blu-Ray and HD DVD since they are regularly in the news. While there is no clear winner in the competition between them there is a great deal of interest in producing the disks for business display. The marketing work we are doing for DKP Image + Media is providing them with a steady stream of leads from as far away as Hawaii.
No matter whether your business is cutting edge or traditional; service or product based it can benefit from increased visibility in Google and other search engines.
