I sit on the Board of the Edgewater Development Corporation and co-chair its Marketing Committee. If you are familiar with not-for-profit organization you know that they are frequently (and increasingly) under funded. So a Google Grant that I help arrange for the organization is coming in very handy. It is an in-kind grant that powers an AdWords campaign on Google to up to $10,000 per month. I just configured it recently and it has more than doubled traffic to the website. This will go a long way in promoting the mission of the EDC: to attract business to the Edgewater neighborhood. It also has the benefit of increasing the total amount of funding to the organization that can be claimed in future grant applications.
As in all of our marketing campaigns, we are watching the metrics very carefully and, thus far, there has been a lot of international interest in commercial space for rent and for purchase.
Search engine marketing is effective for many small to medium sized for-profit businesses, too. Visit SearchEngineMarketingChicago.com to read about some of the companies that we’ve helped market. Call 773.634.9777 to discuss what sem[c] can do for your business.
